Why do I need to know the value of my business?
For starters, despite investing capital and dedicating a lot of time running their firms, many business owners forget that their business is one of their greatest assets. If your business is one of your key assets, then does it not make sense to know how much it is potentially worth? Knowing the value of your business (what the market is willing to pay) also acts as a strong motivator for you to take strategic action to enhance the value of your business.